Privacy Policy | ETD Online

1. Introduction

This Privacy Policy explains how ETD Online handles personal data collected through this website (the “Site”). It outlines what information we may collect, why we use it, how long we keep it, and the rights available to you under applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018.

2. Data controller

For the purposes of data protection law, the controller responsible for personal data connected with this Site is the operator of ETD Online. If you have questions about the way your data is handled, or you would like to exercise your legal rights, you can contact us using the details referenced at the end of this policy.

3. Data we collect

Depending on how you use the Site, we may process the following categories of information:

• Usage data: pages viewed, time spent on the Site, navigation paths, referring pages, device category, browser information, and approximate location inferred from IP-based data where available.
• Technical data: IP address, browser version, operating system, device identifiers, and related technical details needed to operate, secure, and troubleshoot the Site.
• Communication data: if you contact us directly, we may keep your message, email address, and any other information you choose to include so we can respond and maintain a record of the enquiry.
• Preference or marketing data: where relevant, we may process your email address and stated preferences if you opt in to receive any updates or marketing communications.

You do not need to create a user account to browse ETD Online. We also do not collect payment card information or hold gambling account data; any financial information connected with gambling activity is handled by the third-party operator you choose to visit.

4. How we use your data

Where we have an appropriate lawful basis, such as consent, legitimate interests, or legal obligation, we may use data for the following purposes:

• To run and improve the Site: including maintaining functionality, correcting issues, and improving content structure and user experience.
• Analytics and performance: to understand which pages are useful, how visitors move through the Site, and where content or technical improvements may be needed.
• Affiliate and commercial administration: to attribute clicks, visits, or sign-ups with partner operators and evaluate how our pages perform. This may involve pseudonymised, aggregated, or referral-related information.
• Security, abuse prevention, and compliance: to protect the Site and to comply with legal, regulatory, or enforcement-related obligations.
• Communication handling: to answer messages you send us and, where you have consented, to send updates or marketing communications that you can opt out of at any time.

5. Cookies and similar technologies

The Site uses cookies and related technologies, such as local storage or tracking pixels, to support core functionality, measure traffic, and manage advertising or affiliate attribution. You can read more in our Cookie Policy, which explains the categories we use and the choices available to you.

6. Sharing your data

We may disclose or make data available to the following categories of recipient when necessary:

• Service providers: companies that assist with hosting, analytics, communications, security, or similar operational functions, acting under our instructions where required.
• Affiliate, analytics, or advertising partners: where needed for attribution or performance measurement. Shared information may be aggregated, pseudonymised, or limited to referral-related data rather than direct identity details.
• Authorities, regulators, or advisers: where disclosure is required by law, necessary to protect rights, or reasonably needed in connection with compliance or legal matters.

When you leave ETD Online and visit a third-party operator, that website will process information according to its own privacy notice and policies. We are not responsible for the data practices of those third parties.

7. Data retention

We keep personal data only for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required by law or justified by a legitimate interest. Some analytics information may be retained in anonymised or aggregated form for longer than identifiable data. Correspondence is usually retained only for a limited period after the issue has been resolved.

8. Security

We use technical and organisational measures designed to reduce the risk of unauthorised access, misuse, loss, or disclosure. These measures may include secure hosting, restricted access, and encryption where appropriate. No online system can be guaranteed completely secure, but we aim to apply reasonable safeguards to the data we hold.

9. International transfers

Your data may be processed in the UK and, where relevant, in other jurisdictions used by our service providers. Where personal data is transferred outside the UK, we take steps to ensure that appropriate safeguards are in place, such as adequacy decisions or approved contractual protections.

10. Your rights (UK GDPR)

Subject to the conditions set by UK data protection law, you may have the following rights:

• Access: request a copy of the personal data we hold about you.
• Rectification: request correction of inaccurate or incomplete data.
• Erasure: request deletion of your data in certain circumstances (“right to be forgotten”).
• Restriction: request that we restrict processing in certain circumstances.
• Data portability: request a copy of your data in a structured, machine-readable format where the processing is based on consent or contract and is carried out by automated means.
• Object: object to processing based on legitimate interests or for direct marketing.
• Withdraw consent: where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.
• Complain: lodge a complaint with the Information Commissioner’s Office (ICO) in the UK (ico.org.uk).

If you want to exercise any of these rights, contact us using the details referenced below. We will usually respond within one month, although the law allows more time in some cases where requests are complex or numerous.

11. Children

This Site is intended for adults only and is not designed for people under 18. We do not knowingly collect personal data from minors. If you believe this has happened, please contact us so the information can be reviewed and, where appropriate, removed.

12. Changes to this policy

We may revise this Privacy Policy from time to time to reflect changes in law, technology, or the way ETD Online operates. When we do, the “Last updated” date will be changed. Where appropriate, significant updates may also be highlighted elsewhere on the Site.

13. Contact

If you have questions about this Privacy Policy or want to make a data rights request, please use the contact details provided on our contact page or elsewhere on the Site.